Meet the ST Robotics Cocktail Robot. Thank You, Doctor Who!

The Doctor, his TARDIS, River, and the companions (not to mention the Daleks…) have no doubt inspired many a creation, but who would have thunk that the Doctor Who theme song would lead to the creation of a robot that mixes cocktails? A cocktail robot, we can call it.

This cocktail robot is an existing industrial robot with other applications. However,  Factorylux, a UK manufacturer of architectural and design lighting decided to bring it to the spotlight to promote what they can do.

During the London Design Festival, Factorylux used the robot to mix cocktails using only audio frequencies.

Where does the Doctor Who theme come into play?

The idea for the cocktail robot was inspired by English Musician and Composer Delia Derbyshire, who is the creative brain behind our beloved tune. Back then – in the 1960s – it was one of the first tunes made using only electronic equipment available at the BBC Radiophonic Workshop.

So, while the ST Robotics Cocktail Robot may be anything like K9, it did bring Factorylux the attention they wanted.

According to co-founder Stanley Wilson, “We’re a small and new lighting design manufacturer who was looking to disrupt a saturated market. We had been throwing small parties for designers and we found the most cost-effective, the most standout and successful strategy was to serve cocktails. We encountered ST Robotics, whose unique approach of affordability, allowed a small company like us to successfully implement our first robotic project. The increased activity and interaction of our guests at the impressive ‘Cocktail and Robots’ display exceeded our company’s branding expectations.”

Great branding stunt.

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